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Posts tagged 'Gear'

The science of stink: How your clothes can keep you fresher, longer.

The science of stink: How your clothes can keep you fresher, longer.

Thanks to revolutions in clothing and fabric design, today’s performance apparel can keep you comfortable in extreme conditions. But that performance can come at a cost, and if you don’t know how to maintain performance clothing, you can end up with great clothes you don’t wear because they stink. Here’s a little about the science of stink, and how to get the most out of your active wear.

January 14, 2021
Get the story behind our NEW 2021 lineup

Get the story behind our NEW 2021 lineup

It’s an all-new year, and what better way to kick it off than with some all-new gear? We want to help you shoot faster, hunt harder, and take your optical experience to new heights with our all-new 2021 gear. Here’s what’s coming your way:

January 23, 2020
What Makes Great Low-Light Performance

What Makes Great Low-Light Performance

The optical system design, lens design, and coatings on the lenses are what determine how good an optic is in low light. Pretty simple, right? Well, not necessarily. There’s a lot of information and misinformation out there about what makes an optic work well in low light, and we’re here to shine a little light on the subject.