About You Banner


Normally this is the section where it’s “About Us”. But at Vortex, it’s All About You.

Rather than go on about “Us” and how long we’ve been in business and how great we are, we focus on you, what you need, what you want, what’s important to you—because that’s what makes us tick.

Let’s sum it up in three simple words: People, Products and Promises.



The Customer is King. We not only believe this to be true, but we actually follow through on it. This means we treat you, our dealers and customers, like royalty. We care about you and the smallest of details, both before and long after the sale. If you ever have a problem with one of our products, then we make that our problem—no questions asked. Years ago, we started our business with the intention of being in it for the long haul and we have no intention of changing our strategy. Just take a look at our unconditional and unlimited VIP Warranty and you will see what we mean.



Offering you the finest in rugged optics comes about by paying attention to detail in every aspect of our business. We are fanatics about doing things right. This way you can have the utmost confidence in our products, all worry cast aside. We are constantly listening to your feedback and ideas on new products and innovative features so you can appreciate and enjoy the best in optical performance.



Say what we mean and mean what we say. At Vortex you have our pledge to uncommon excellence and dedication in every aspect of our business. Keeping our promises to you is not only good business; it's the right thing to do.

People, Products and Promises—three magical words that say why it’s all about you and why ... “Vortex is the Force of Optics.”

Vortex Optics Employee Collage

And now... just a little “About Us”

Since 1986, we have been and remain an American-owned, veteran-owned, family-owned and operated business of hard-working folks headquartered next to our friendly neighbors in Barneveld, Wisconsin.

The Hamilton family—starting with Dan and Margie, and followed by their sons Joe, Dave, Sam, and Jimmy—founded Vortex® to change how business is done by putting customers at the center of everything we do. From tagging your first whitetail, to hitting the range with your friends, to using the right optic to get closer to the outdoors and your family, our team thrives on serving you, and on your success.

Now over 300 American team members strong, we work diligently to give you the best optics, apparel, and service in any industry, all delivered with our legendary VIP Warranty: Our unlimited, lifetime promise that if you ever have a problem, we have your back.

Contact Us

If you need help selecting an optic for your next adventure, getting your Vortex® optic serviced, or if you want to talk all things hunting and shooting, please visit our FAQs, call us at 1-800-4VORTEX ext. 5, or email us at info@vortexoptics.com and we’d be happy to help!